1 Factors Influencing Successful Brand Extension into Related and Unrelated Product Categories [期刊论文]
来源:Asian Economic and Financial Review , 2013
作者:
关键词:Brand Extensions;Similarity;...
使用许可:CC BY
2 Factors Influencing Successful Brand Extension into Related and Unrelated Product Categories [期刊论文]
来源:Asian Economic and Financial Review , 2013
作者:Sarwat Afzal
关键词:Brand Extensions;Similarity;...
使用许可:Unknown